Sports Illustrated published an interview with Billy Corgan this week, where the new owner of the NWA brand discussed his plans going forward.
“We want to be part of a new revolution of how wrestling can be consumed by fans and matches can be presented. This NWA brand dates back to 1948. The past few years have not been as kind as we would have liked, but we plan on building this into a powerhouse over time.
“People asked, ‘What are you buying?’ We’ve looked at how the WWE has positioned itself and how Anthem has positioned Impact Wrestling, and now a brand like the NWA, which has built-in recognition value and a history that is unmatched, suddenly starts to become more valuable in this shifting landscape. Maybe we’re not so crazy for buying these three letters after all.
“I faced similar circumstances and odds when I entered the music business in 1988. It wasn’t like I looked on MTV and saw a million bands playing the same kind of music that bands like us or Nirvana or Pearl Jam were playing. We knew there was a market out there that wanted a different type of product for a different set of reasons.
“The numbers show that wrestling, at its peak, was averaging eight-to-ten million people a week on television. Where did all those people go? I think they’re still out there, and there always new fans to be made.
“Our focus is on the NWA plan, and we have a 20-year plan. We’re not going to just come in and throw money around for two years. We’ve learned from the past mistakes of TNA, which we have intimate knowledge of.
“We’re armed with this knowledge, and we’re setting out to rebuild the brand so a fan that currently doesn’t know anything about the NWA will respect the tradition and also respect what we’re trying to accomplish, like a Ring of Honor or a New Japan. That’s where we are starting, and we’re building from there.”
The lengthy piece also includes Corgan’s comments on his experience working for TNA and his future plans involving GFW. Check out SI.com for more.